Manchester United have officially unveiled plans for a first-ever permanent matchday fan zone at Old Trafford.
The initiative has been launched to offer supporters a unique space to meet fellow Reds, enjoy their pre-match buildup, and connect with a variety of like-minded people.
Situated just 15 metres behind the Stretford End, ‘The Paddock’ will offer local food, drinks and entertainment in a free-to-enter setting.
Plans have been drawn up following the club’s confirmation of a notable demand across the fanbase, with the zone set to open on matchdays to United ticket holders in a safe, dedicated space.
United chose the name after consultation with the Fan Experience working group, as it is rooted in culture, and pays homage to the historic standing terrace adjacent to the Stretford End.
Notably, The Paddock is part of a new partnership with Levy, a global hospitality leader.
The initiative will play its part in delivering improvements across the matchday experience, including draught beer taps, more self-service bars, and a wider range of food.
Rick McGagh, Director of Fan Engagement at United, has been working closely with a variety of individuals in the lead-up to this morning’s announcement, and sees the initiative as a first of many to come.
He stated: “We are delighted that, in partnership with Levy, we have implemented a wide range of changes to enhance matchdays, bringing greater choice and better service for supporters across the stadium, something fans have told us they want.
“The proposed fan zone is the latest example of our continued investment in the atmosphere, fan experience and facilities at Old Trafford, while progressing plans for a new world-class stadium.”
Set to open in Autumn for home matchdays, subject to planning approval, officials are hugely excited for what is deemed as another step towards continuity inside and out of the ground.
As always, we’d love to hear your thoughts.
Let us know how you feel about The Paddock in the comments or across our social channels–photo by manutd.com.
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